Schmidt makes the impossible possible

Posted: 4th Feb 2019



Schmidt proudly presents the "Vertical Home", a new concept with their distinctive hallmark, illustrating how nothing is too much trouble when it comes to challenges for ultra-personalised home living projects.

To show their commitment to their customers, no matter how far-fetched the dream, Schmidt set themselves an extraordinary challenge: to design a kitchen and wardrobe for an exceptionally demanding customer - the world-renowned mountaineer Kenton Cool. The twist here? They did not install these at his home in England but on the side of a mountain at an altitude of nearly 2,000 metres. And, as absolute proof of Schmidt’s expertise, they succeeded with no compromises! 

This technical and artistic feat is at the heart of their latest communication campaign: a dizzying 8-episode web documentary showing how they take customer service to new extremes. 

The project is extraordinary, perfectly illustrating their new brand signature "Because you are special". Ever since 1959, their customers have been looking for perfection and personalisation. Whether the task is installing a wardrobe under an unpromising sloping roof, a functioning kitchen in a space the size of a pocket handkerchief or a bookcase that can house a huge collection, Schmidt rises to the challenge!

This high-altitude adventure is simply a more extreme version of what Schmidt do on a daily basis for their customers.

A dizzying communication concept

Appearing from nowhere, in the vastness of the blue Alpine skies, a helicopter tows a Schmidt kitchen and wardrobe along the rocky cliffs of Le Parmelan, in the Alps. The challenge seems insane! Yet it is something Schmidt has risen to it for its new "Vertical Home" concept, thanks to the high-precision expertise of its specialists.

Kenton Cool, the famous English mountaineer, is the hero of this high-altitude exploit. Steeped in good humour, this adventurer, who is no stranger to extreme conditions, does just what he does in his everyday life, going from the kitchen to the wardrobe, with the slight difference of being at an altitude of nearly 2,000 metres! Everything seems simple for this athlete who is used to climbing the highest peaks.

And while this dizzying image of the "Vertical Home" campaign cannot fail to make its mark on viewers, the Schmidt team itself will also never forget this stunning experience. Beyond the stress of a last-minute change of filming location and anxiety about the inclement weather that was forecast, their greatest memories will be of this extraordinary human adventure and of Kenton making them scrambled eggs while gazing down into empty space!

The filming activities have left no trace on this incomparable natural site. The environment lies at the heart of the Schmidt philosophy and the mountain has been left completely undisturbed.

If you'd like to find out more, you can watch the 8-episode web documentary which takes viewers behind the scenes of this film - you can find it at www.verticalhome.schmidt 

The elegant and unusual collection you can see below is the star of the Schmidt communication campaign, and brings a real sense of finesse to home living. With its black velvety appearance, the nano black brings an ultra-matt touch to give you a kitchen full of character. By mixing it with raw wood-effect units, it creates a wonderful contrast.

Schmidt kitchens start from £10,000 incl delivery and fitting - you can find out more by visiting their website here: http://www.homedesign.schmidt/

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