Have you ever 'property ghosted'?

Posted: 4th Jul 2019

Have you heard of 'property ghosting'?

It's quite the phenomenon, as our obsessions with other properties has led to us showing an interest in properties, only to end up 'ghosting' the estate agent or seller.

In case you didn’t know, 'ghosting' is a term that is more commonly used in the dating sphere, as it describes cutting all communications with someone for no apparent reason.

So, to find out just how many of us were doing it, commercial estate agent Savoystewart.co.uk carried out a survey, talking to 1,614 property savvy Brits to find out what their home browsing habits involved.

It was found that a staggering 96 per cent of us look at properties, despite having no intention of moving into or buying them.

It probably doesn't come as a surprise to hear that it is online house hunting that is the most popular method for this, with each participant saying it's their first port of call. 10 per cent also said they attend open houses, while another eight per cent go to in-person viewings despite having no intention of buying the property.

So, why do we waste our time looking at something we have no intention of buying? Well, 76 per cent said it’s simply because they were nosy and wanted to have a look around, while a further 36 per cent said they look at property listings to get some 'interior inspiration'.

We were also found to do it because we were:

- Thinking about purchasing a property nearby (20 per cent)

- Window shopping (17 per cent)

- Making sure we bought the right property (16 per cent)

- Doing it as a hobby (12 per cent)

Interestingly, nearly half of us said we actively look at homes which have ‘high spec and desirable features' (48 per cent) that are out of our price range. The popular features to look at here are swimming pools, a home gym and a house that was previously owned by a celebrity.

48 per cent of Brits also look at properties at least once a month, even though they have no actual desire to move.