Move over monochrome: homeowners are turning to colour

Move over monochrome: homeowners are turning to colour


Posted 29th March by Peter Byrne

Monochrome fans, look away

A new study has found colour is making a comeback in our homes, at the expense of monochrome shades, as Brits seek a more relaxed vibe.

Research of 2,000 UK adults, carried out by British bedmaker Rest Assured, found we've become increasingly aware of the colour choices we make, and are subsequently not afraid of picking and showcasing a shade we like in our home.

As a result, we’ve started to welcome shades like soft green (13 per cent) and pink (12 per cent) into our home.

Commenting on it, international colour expert Karen Haller said: "Soft green is a restful, restorative colour and the hue requires very little adjustment of the eye to take in, reinforcing the messaging that the colour rests the body, mind and spirit."

The physically soothing soft pink also showed nurture, care and compassion.

Karen added: "Our home is our sanctuary; we want something to come back to that welcomes us home."

"If you love your home, your home will love you back, so in today’s fast-paced world, it’s more important than ever to surround yourself with colours you love and beautiful things."

The room that Brits are prioritising a relaxing shade in was the bedroom. Colour choice factored in significantly here, as homeowners wanted to create a room that will sooth and helps them to fall asleep each evening.

So, what is it that's influencing our decisions?

Well, 43 per cent said they decided based on how the colours made them feel, suggesting Brits want to pick a colour that feels right to them, along with the impact it will have.

We are still being influenced by other factors too - this includes the interiors of our friends and family, along with what we see on social media. However, there's no denying that we're moving towards colours that allow us to express how we individually want to feel when in the comfort of our own home.

The millennial generation is leading the colour revolution, with the study finding 46 per cent of 18-35 year olds opt for a colour based on how it makes them feel - this, perhaps, isn't surprising, when you think it's a generation which thrives on self-identity and expressing itself.

Yet the older generations have started following suit - 42 per cent are now reconnecting to colour, and are not shying away as they could have done in the past.






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