A study has revealed Brits are using nearly twice as much energy as they need to when they're doing the laundry
The research saw 1,000 adults polled, each of whom was responsible for the washing in their household. It revealed that as a standard, 48 per cent would normally set their machine to 40°.
One in five said they believe washing over 30° will mean 'it gets the whites whiter', while another 34 per cent consider doing their laundry at a lower temperature would result in a sub-standard clean.
If each UK household turned their washing down from 40° to 30° for only one year, it would save enough CO2 emissions that would equate to powering 1,550 homes.
However, there has been some good news - it was found that there has been a 12 per cent drop in comparison to the figures that were released a year ago, which points to how eco-friendly habits are becoming more mainstream in Brits' households.
The study was conducted by Ariel for WWF-UK's #VoiceForThePlanet campaign for Earth Hour. It is about encouraging everyone to add their voice and pledge to protect the planet by carrying out simple steps that will have an impact on the environment.
It was also found that over a third of respondents would willingly wash their clothes at a lower temperature if they thought it could save them money, the OnePoll study revealed.
However, the majority are looking for the assurance that if they were to do this, their clothes would still come out clean and fresh - in fact, it was found that this was their number one consideration.
Of those who do their washing at 30˚, 50 per cent said it was because they were concerned about the environment and wanted to save energy.
Another 61 per cent said their washing comes out just as clean and fresh when it gets washed at a low temperature.
Ariel senior communications manager Scott Popham, said: "Our long running ‘Turn to 30˚’ initiative calls for exactly the kind of behaviour change that can have a big environmental impact."