Mrs Hinch is inspiring a whole new generation of Instagram cleaners, it has been revealed
A survey, conducted by AppliancesDirect.co.uk, found millennials (those born in the early-80's to mid-90's) are the cleanest generation, spending an average of 3.65 hours doing so each week.
In comparison, it's the baby boomer generation that think cleaning their home is a big chore, and subsequently only give three hours of their time to the task.
Generation X (those born during the 60's to end 70's) confessed to getting their hands dirty even less, only spending 2.15 hours a week on the chore. This lack of time is almost certainly contributing to the fact that they're also the most likely to hire help around the home.
It's not surprising that millennials are being influenced by Mrs Hinch, who has been spearheading the campaign against grime with her videos.
Two thirds of millennials said they knew who she was, with 44 per cent incorporating her cleaning hacks into their routines.
Nearly one in 10 also said they were following her on social media, in comparison to only two per cent of Generation X.
Mark Kelly marketing manager at AppliancesDirect.co.uk comments: "It’s quite unbelievable to see the impact that Mrs Hinch is having on the nation with her cleaning hacks and entertaining videos on social media. Mrs Hinch’s content makes cleaning look easy and enjoyable, and with so many young people engaged with her it is inspiring a house-proud generation."
"It’s also astonishing to see how the younger generations are spending almost 4 hours cleaning each week in their homes, suggesting they are keeping on top of the housework each day in a bid to avoid it building up overtime."
"Mrs Hinch’s cleaning hacks include a number of daily tasks to help keep on top of the chores and keep the home clean and tidy, and this is no doubt influencing the younger generation in their daily cleaning routines."