As we prepare our interiors for the new season, becoming aware of the latest trends is a must
So, what exactly is in and what isn't? Well, the creative team at Castrads has looked through hundreds of interior items and styles to identify what's hot and what's not...
You won't be surprised to hear that smart home devices are the thing of the moment. There was a huge 2,397 per cent increase this January in comparison to August 2015, with an estimated £10.8 billion predicted to be spent on them this year. In fact, their increasing affordability means this is a trend that will stick around for a while.
Another trend we're loving is the retro drinks trolley. Searches have grown by 685 per cent since May 2015, with the functionality and style of the piece appealing to Brits. Its versatility also plays a part, as it can be used both indoors and out, and is a great way of showing off prized glassware and favourite tipples.
The house plant obsession is also here to stay. It's estimated that the indoor plant market is worth a huge £2.2bn, with searches growing by 234 per cent since their lowest point in February 2015.
The material of the moment is undoubtedly velvet. The versatile and opulent texture is becoming an increasingly popular sight in our homes, with velvet chairs a particular hit, as they peaked at over 118,000 searches at the start of 2019, a 560 per cent increase since June 2016.
The growing desire for a statement kitchen has also seen marble make a comeback, as it was found to have increased by 279 per cent in searches since November 2015.
With the size of new-build homes at an all-time low, Brits are looking for space-saving items, which could play a part in explaining why dining benches are becoming a hit. They’ve enjoyed an 89 per cent rise since June 2017.
We're also turning towards some more historic items too, with the following all enjoying a boost:
- Patterned tiles (up 324 per cent)
- Herringbone flooring (up 243 per cent)
- Column radiators (up 174 per cent)
- Freestanding baths (up 159 per cent)
- Brass taps (up 122 per cent)
- Pendant lights (up 104 per cent)
- Persian rugs (up 92 per cent)
On the flip side, the era of Millennial Pink is now coming to an end. While it enjoyed a massive increase of over 1,000 per cent between February and June 2017, it subsequently suffered a 71 per cent dip in the run up to January 2019. Instead, more vibrant orange-pinks are coming to the fore, due to Pantone's colour of the year, Living Coral.
Interestingly, our love affair with bold wallpapers and chandeliers is also on its way out. Both are staples in maximalism-inspired rooms, but now, searches are down by 60 per cent and 17 per cent respectively since peaking in 2017.
With the trend of bringing the outside in proving so popular last year, we were beginning to see rattan furniture everywhere, as searches peaked at nearly 11,000 a month in May 2018. Since, they've dipped by an amazing 77 per cent.
As already seen, house plants are still getting lots of love, but the terrarium craze is at an end. Since September 2018, the searches for these pieces declined by 63 per cent, perhaps in part due to the realisation of the care they require - they need changing every three months.
It's the lack of time Brits have that could also be behind copper cookware losing its popularity (dipping by 43 per cent since December 2017), with stainless steel requiring far less TLC.
Jayson Branch, Creative Director at Castrads commented on the findings: "It’s fascinating to explore the nation’s search habits when it comes to inspiration for their home décor. Every year, interior design enthusiasts like myself call their top predictions, so it’s interesting to see which trends are living up to the hype and are being followed by consumers…and for how long."
"It's positive to see a move away from potentially-harmful home items in favour of more eco-friendly - yet statement-making – ones such as column radiators and oxygen-rich house plants. It’s also encouraging that Britons are fully embracing smart technology which can improve home efficiency, cut household bills and make life just that little bit easier."