Few things compare to relaxing with your friends and indulging in a nice cocktail
Now that party season is upon us, a study has found the average Brit will attend at least one drinks event each week during December, and that calls for one thing - cocktails!
As we enjoy relaxing with our friends and a nice drink, one thing many of us will do is take a pic for Instagram. The trend has prompted a team of social media analysts to look into the most shareable cocktail attributes that we're seeing on social media, along with the ingredients that we're particularly enjoying.
The study, commissioned by Google, was conducted by a team of social media experts, who analysed the 10,000 most engaging Instagram posts to feature the hashtag '#cocktail' over the last year. The findings also looked into the time of day that is the best for getting cocktail engagement, which, incidentally is 2pm on a Friday.
The research found that the recent gin craze has continued to influence us, with two fifths (43 per cent) including the hashtag #gin in their post. This is nearly double that of whiskey (26 per cent) and significantly higher than rum (six per cent).
This prompted Google to challenge The Amateur Mixologist, Matt Hollidge, to create the UK's most shareable cocktail - the Not Pink Drink.
Based on the research, the 'Not Pink Drink' includes a gin base and, #flowers that make up just under a quarter (24 per cent) of the flavours tagged, Matt also included butterfly pea flowers and elderflower liqueur.
The cocktail also includes a 'Wide-Angle Selfie Skewer' #garnish, with 'not pink' macarons and marshmallows threaded onto one extra long skewer. Matt also incorporates the popular neon trend (the nation's second favourite cocktail attribute behind #pink) - under black light the tonic water will glow.
Hollidge commented: "Nowadays people don’t just want cocktails to taste good, they want them to be something they can share - which makes my job of creating them even more fun. It’s all about what you can capture on your phone and show your mates, so using Pixel 3 as inspiration was really interesting. I loved the challenge of incorporating different features of the phone into the design, particularly the wellness colour-change elements. As well as making the final cocktail as photogenic as possible!"
You can find the recipe to make yours here:
You will need
50ml gin (e.g. Bombay Sapphire) or Seedlip Spice*
20ml elderflower liqueur (e.g. St-Germain) or elderflower cordial*
1 tbsp butterfly pea flowers
Juice of half a lemon
1 dash orange blossom water
100ml Indian tonic water
Wide Angle Selfie Skewer:
Pixel Petals e.g. Violas
‘Not Pink’ macarons or marshmallows
Lemon juicer, cocktail shaker, bamboo skewer, cocktail strainer, wooden muddler, wine glass
Optional for extra likes:
Night Sight UV light, smoker, absinthe fountain or glass jug
Top tip: Share a snap of your drink to social media at 2pm on a Friday for maximum engagement!
Mix one: Pour the gin* into a small glass. Add the butterfly pea flowers and muddle. Put ice into a wine glass. Strain the blue liquid through mesh filter into wine glass and place to one side.
Mix two: Pour elderflower liqueur* into shaker. Juice half a lemon and add to shaker. Add a small dash of orange blossom water to shaker. To prepare the ‘Wide Angle Selfie Skewer’ thread skewer through the filling of ‘Not Pink’ macarons and/or marshmallows.
1. Place garnish on top of the glass at a slight angle. Shake mix two with ice, fill absinthe fountain with tonic water and ice. Pour mix two into absinthe fountain.
2. Now turn off the lights! Switch on UV light to see your drink turn ‘Night Sight Neon’. Place garnished glass beneath fountain tap. Add hickory smoke to glass using the smoker (or not — it’s up to you!).
3. Turn tap to release the ‘Wind Down Waterfall’ and watch your drink change from blue to ‘Not Pink’ — if at home pour mix two into mix one. Post online with #NotPinkDrink and then enjoy!