Revealed: the misconceptions about frozen food

Revealed: the misconceptions about frozen food


Posted 21st Sep 2018 by Peter Byrne

Frozen food - does it get a yes or a no from you?

A study of 2,000 adults, conducted by Birdseye, has revealed a fifth of consumers wrongly believe frozen fruit and vegetables contain fewer nutrients compared to their fresh counterparts.

One in 12 furthered the confusion as they believed frozen food did not last as long as a fresh product, while one in 10 think it's more expensive.

Continuing the misapprehension, two fifths believe it only has a longer shelf life due to being filled with preservatives, while four in 10 thought you couldn't heat frozen food either.

Despite experts saying food can be frozen, nearly two thirds believe they can’t.

In fact, there's only a very small amount of food that shouldn't be frozen - these include eggs and vegetables which have a high water content.

Another myth leaves one in four believing you can refreeze thawed food without cooking it. However, this is untrue - it can be but needs to be cooked first.

On top of this, 12% were not aware frozen food could play a part in a healthy diet, while 41% think it's dangerous defrosting certain types of food on the counter. However, it should be defrosted in the fridge to make sure it doesn’t enter the danger zone of five to 63 degrees.

Overall, three quarters of us will eat frozen foods due to their convenience, while 60% opt for it as it lasts for longer.

Top 20 most popular freezer foods:

1. Peas

2. Chips

3. Ice-cream

4. Fish fillets

5. Bread

6. Pizza

7. Sausages

8. Plain chicken

9. Fish fingers

10. Ready meals

11. Breaded chicken

12. Burgers

13. Ice lollies

14. Yorkshire puddings

15. Sweetcorn

16. Green beans

17. Broccoli

18. Carrots

19. Roast potatoes

20. Desserts

 






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