If you’re a fan of the unicorn trend, Iceland's new release could be about to revolutionise your plates this summer
The new, naturally grown, rainbow-coloured cauliflower contains no artificial dyes or flavours and retails at £1 - an amazing 76 per cent cheaper than their Fortnum & Masons equivalents, which retail at £4.25.
Iceland has been inspired to mash up two of Instagram's most popular trends - unicorn food and cauliflower health swaps - to create the vegetable in various hues of the rainbow. Ranging from bright green to deep violet, you have a guaranteed way to ensure your food fantasies impress all.
The coloured varieties come in three shades - Sunset (orange), Graffiti (purple), and Green Storm (Green).
The magical food trend has taken off recently and is being seen with increasing regularity on Instagram feeds. However, Iceland's new range promises an affordable option, as the naturally vibrant cauliflower hits the shelves.
With no artificial dyes or flavours, the range is naturally grown in Cornwall, which provides the ideal location - the proximity to the coast promises the best quality all year round.
The sea breeze in the summer provides the perfect temperatures for cauliflowers to grow evenly throughout the season.
To grow them, each of the seeds are raised to a small plant in a nursery, before being planted in late April. Once they've been fed, spraying them and hoping for the right weather conditions will mean they are ready for harvest in 100 days. They can then be harvested and specially selected by harvesting teams who cut them by hand.
Neil Nugent, Head Chef at Iceland, said: "These vibrant coloured cauliflowers are a trend that we’ve seen in the USA, which are now making their way over to the UK. Grown in Cornwall, we’ve been working very closely with our growers over the last six months and they’re now ready to harvest. Although they may look very different, they taste pretty much the same as regular cauliflowers, meaning it’s a simple way to add a pop of colour to everyday dishes."
The green cauliflower will be in store and online from 30th July, with the other colours arriving throughout the summer. However, you'll have to act fast - as they're seasonal, once they're gone, they're gone.