The role that smells can play when buying a house

The role that smells can play when buying a house


Posted 12th March by Peter Byrne

It seems Brits who are looking to buy their dream home are now following their sense of smell when it comes to deciding whether a house is desirable or not

A survey of 1,015 UK adults, conducted by AppliancesDirect.co.uk, found a staggering 86 per cent of those surveyed have said the smell of the house could be the deal-breaker when it comes to making an offer or not.

35 per cent of Brits said they would consider the smell of fresh bread baking to be a major selling point, while fresh coffee got the nod from 32 per cent of respondents.

Other smells that would act as selling points include clean laundry (29 per cent), fresh flowers (24 per cent) and an open fire.

On the flip-side, there were smells which proved particularly off-putting to the public, with the smell of pets proving to be the most unpleasant (67 per cent), which was followed by the smell of cigarettes (62 per cent). The overwhelming smell of cleaning products (45 per cent), a whiff of damp (44 per cent) and a rubbish bin (37 per cent).

The survey also investigated the other features potential buyers would look for when viewing a property, finding 72 per cent would be more inclined to put in an offer if the kitchen included new appliances which included a fridge freezer, cooker and washing machine.

61 per cent said they would pay attention to the condition of appliances when they were considering a house, with 45 per cent expecting white goods to come with the house if they buy it.

Mark Kelly, marketing manager at AppliancesDirect.co.uk comments: "While the research shows there are some smells vendors really need to avoid when having viewings, there is some great opportunity to entice potential house buyers by filling the home with desirable scents."

"By investing in a bread maker or a coffee machine for the kitchen, creating those smells is so much easier and as the research shows, are likely to leave a lasting impression on those looking to buy a house."






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