Valentine's Day seems an ideal time to treat a loved one to a Chateaubriand steak...
However, the cost can be an off-putting prospect…step forward, Iceland. Their new Luxury Chateaubriand steak is only £10 - that's an amazing £49.75 cheaper than similar Gaucho steaks (which typically retail at £59.75 for the same 400g weight).
To find out what Brits' perceptions are of this meat, Iceland surveyed 1,000 people, finding that most would expect a Chateaubriand to retail at £24.80 for a two-person serving.
They’ll get a pleasant surprise when they discover Iceland's Chateaubriand is an amazing 50 per cent cheaper than expected, at just £10.
Neil Nugent, Head Chef at Iceland, said: "Luxury cuts of meat aren’t reserved for big restaurants and bigger price tags, you can have the same cuts and fantastic quality at home too. Our Luxury Chateaubriand is a premium cut of beef and we're extremely proud to have made it an affordable luxury for our customers to enjoy."
Using prime British beef fillet matured for 21 days, the Luxury Chateaubriand is paired with a flavoursome red sauce which will perfectly balance the tender meat – it’s available in store and online now.