As the recent Afternoon Tea Week showed, a cream tea remains one of Britain's most treasured food traditions
The popularity of the cream tea is still on the rise, to the extent that it even features on the 2017 Great British Bake Off table.
However, Brits are sticklers to detail, with new research from Rodda's Clotted Cream revealing the rules that must not be broken to get the most reward from eating a cream tea.
With regards to improper etiquette, the biggest offence was using the same spoon for both the jam and the cream, 53 per cent said.
Other top cream tea blunders include using whipped cream as opposed to clotted (34 per cent), spreading the jam and cream without first putting them on a plate (18 per cent), and applying cream before the jam (19 per cent).
Food psychologist Greg Tucker undertook the research - he said: "When served ‘jam first’, the silky clotted cream on top is the first ingredient to touch the roof of the mouth, proven to trigger connections with both refreshment and freshness. The delicate dairy notes coat the palate and act as a buffer against both the sweetness of the jam and dryness of the scone - the perfect combination".
Managing director Nicholas Rodda, the fifth-generation of the Rodda family to run the business, said: "Now that we’re in Great British Bake Off season, conversations around baking do’s and don’ts are rife. However, there are some rules which simply shouldn’t be broken when it comes to the art of the cream tea."
"Whether enjoyed in a café, hotel or at home, the ritual of assembling a cream tea is widely recognised as a memorable treat that people are proud to serve and share. This food tradition has been passed down through generations and still has a place firmly in our culture today. We will continue to do all we can to safeguard Cornish clotted cream and the cream tea for generations to come!"