Seven in 10 British households have admitted to throwing away food before they've even had a chance to cook it – and they'll do this as often as four times a month
On top of this, a tenth of families are disposing of up to 10 items each month that have gone off before they've had a chance to use them.
We're also cooking too much per meal, resulting in over two kilograms of food being needlessly thrown away on a monthly basis.
2,000 adults were polled, revealing that almost half of the country's cooks will prepare too much food at mealtimes, with 47 per cent struggling with portion size.
One of the main reasons for this is Brits thinking they can guess how much food is needed, along with the view that it's better to cook too much rather than too little. One in 10 also feel they don't have the time to weigh out ingredients before cooking them.
Futurologist James Bellini, speaking on behalf of home appliance brand Grundig who commissioned the research, says: "Given the crucial importance of food issues over the coming decades the level of general awareness and concern is surprisingly low."
"But looking ahead to the 2020s and beyond to the 2030s it seems clear that emerging technologies, changing attitudes and greater commitment within the business and political communities could spark a new era for food."
"In which tackling waste and providing healthy and wholesome eating for all in a sustainable way will move significantly up the agenda."
Four in 10 Brits have said they have no idea how much pasta or rice they are recommended to have with a meal. With two thirds 'guesstimating' on how much to prepare when cooking with these ingredients, adults will on average throw away more than a tenth of each meal.
Nearly a third don't recycle their wasted food either, finding the thought of food rotting in their bin to be an off-putting prospect. Despite the evidence pointing to the contrary, a quarter believe they don't waste enough food to make a dedicated waste bin viable.
However, 37 per cent would be inclined to recycle more if the waste could be turned into energy to power their home.
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